Vienna International Inc. announces that Sauter USA will participate in the upcoming Las Vegas PTG Convention held on June 26-29, 2010 at Bally’s Hotel & Casino.  Ulrich Sauter, sixth generation owner and president of Sauter pianos will also greet everyone.  Also attending will be Basilios Strmec, President of Sauter USA and several employees of the Company.

Sauter pianos will be on display.  Sauter USA is a strong supporter of the PTG offering various programs and services throughout the US and Canada.

Plan to attend this year Las Vegas PTG and be our guest.

Two students of the Graduate Piano Technology Program of Florida State University finished their degree with a capstone experience of working hands-on along long time pianobuilders at Sauter Factory. Under the patronage of Anne Garee and the Department of Music, Florida State University has managed to create an educational program that combines highest quality of academic learning with practical application in a field where many areas are still not scientifically structured and professional information is not readily available. Ms. Jen Roberts and Ms. Amy Potter are among the first given the opportunity to see close-up how a factory that relies on highly skilled manual labor to produce pianos respected as among the best in the world actually works. 

“Investing in the next generation of leaders and professionals in our industry, is part of our company’s mission”, says Ulrich Sauter, 6th generation owner of the Sauter factory. “In the past we supported training programs primarily in Germany simply because our brand and distribution was mainly in Central Europe. However, our industry has become international and with that we have become aware of the need to provide training and education across the globe. Our cooperation with Florida State University is very much cherished. We need more professionals that have had a solid training experience in their field.”

Attached are two interviews with the two graduates in Piano Technology from Florida State University.

Recently, while on travels and at an Authorized Sauter Dealer’s showroom, a customer asked the store manager what the difference between Sauter and other European manufacturers is. I listened in to his well formulated description of the technical differences and the principles of production and sound, and I could not have agreed more. Later, on the flight back I reflected on the customer’s question and realized all the reasons why I joined Sauter at the time and what differences I noted when I got to know the company. I am not sure that I can describe it in one posting and I will not try it. The best I can do is to say that Sauter is a company where the bosses sing along….. this saying sounds better in German but to get the point across I have added some video clips.

The following material is from last year’s company Christmas party. It was already late and - admittedly- some had already had their second round of drinks. The gentleman at the piano is Mr. Ulrich Sauter, followed by Ms. Schmidt, the head of office administration, Mr. Hott ,an excellent singer and the company’s president is with white shirt and tie, Mr. Jansch, one of the two factory supervisors can be identified by his white beard and then the camera rolls on to Mr. Schnitzer, the second factory supervisor. Enjoy!