The International Contemporary Furniture (ICFF) will be opening its doors from May 17. to May 20.,  2008 in the Jacob K. Javits Convention Center in New York. The ICFF is North America’s  premier event for contemporary design and this year celebrates its 20th anniversary. During the four days 21,000 designers, architects, retailers, facility managers, wholesalers, store design professionals,  and hotel and restaurant designers will get a glimpse -spread across 145,000 sqf- of the cutting edge of modern design. Of course, Sauter Piano Company - the leader in modern design pianos- will be also represented.

Under the initiative of the Authorized Sauter Dealer for New York, Klavierhaus Inc., Sauter Piano Company will exhibit some of its most recognized design instruments created by Peter Maly. “Our customers want to have beautiful instruments of highest quality in their homes”, says Sujatri Reisinger, owner of Klavierhaus and its service director. “The most fascinating part is that although Sauter Piano Company is the world’s oldest piano manufacturer, founded in 1819, and steeped in tradition-the company has been the leader in piano design and was the first one to think in new and modern ways about the aesthetics of the piano.” adds Gabor Reisinger, owner and General Manager of Klavierhaus, Inc..

Sauter Pianos had always distinguished themselves through special aesthetics which were developed in-house. In the early 1990ies Sauter Piano Company and European designer star, Peter Maly, commenced working together. Since then half a dozen designer uprights and two Maly grand pianos were presented to the public. The Peter Maly design instruments received the Good Design Award in the United States and the Red Dot Award in Europe but most importantly customers across the globe  rewarded the company’s vision. Thus designer instruments have become an integral part of the Sauter factory.

In order to adequately present the instruments Sauter USA teamed up with world reknown modern furniture manufacturer Lignet Roset with whom star designer Peter Maly had also closely worked together. The booth will feature Rive Droit chairs as well as the Offrande coffee table in gold. The highlight of the Sauter booth will be the presentation of the Ambiente - a 7′6” semi-concert grand. This grand piano was shown in January of 2008 for the first time to the American public and is the latest addition to Sauter’s Peter Maly design line. The show is closed to the general public for the first three days but open to anyone who would like to come on May 20th.

Notes:

Photo 1: Sauter Model Ambiente 7′6”- Semi-Concert Grand, Photo 2: Sauter Model Imago Upright, Photo 3: Offrande- Lignet Roset Table - part of the Sauter Booth, courtesy Lignet Roset USA, Photo 4: Rive Droit, courtesy Lignet Roset USA.

www.klavierhaus.com, www.ligne-roset-usa.com, www.sauter-pianos.de